{"id":1581,"date":"2021-10-14T20:31:55","date_gmt":"2021-10-14T19:31:55","guid":{"rendered":"https:\/\/guwii.com\/?p=1581"},"modified":"2021-10-15T10:42:32","modified_gmt":"2021-10-15T09:42:32","slug":"off-the-shelf-vs-bespoke-wordpress-themes","status":"publish","type":"post","link":"https:\/\/guwii.com\/off-the-shelf-vs-bespoke-wordpress-themes\/","title":{"rendered":"Off The Shelf vs Bespoke WordPress themes"},"content":{"rendered":"\n<p>In the world of WordPress websites a \u201ctheme\u201d has a simple enough meaning; pertaining to the look, feel and function of the website.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/reliant-robin-car-1024x528.jpg\" alt=\"\" class=\"wp-image-1597\" srcset=\"https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/reliant-robin-car-1024x528.jpg 1024w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/reliant-robin-car-300x155.jpg 300w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/reliant-robin-car-768x396.jpg 768w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/reliant-robin-car.jpg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/ferrari-car-1024x528.jpg\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/ferrari-car-1024x528.jpg 1024w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/ferrari-car-300x155.jpg 300w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/ferrari-car-768x396.jpg 768w, https:\/\/guwii.com\/wp-content\/uploads\/2021\/10\/ferrari-car.jpg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">However, the term \u201ctheme\u201d is about as useful as describing both a Ferrari and a Reliant Robin as \u201ccars\u201d.<\/p>\n\n\n\n<p>In simple terms, there are 2 main routes to take when it comes to building a WordPress website:<\/p>\n\n\n\n<ol><li>Off the shelf themes<\/li><li>Custom or \u201cBespoke\u201d themes<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">A quick overview:<\/h2>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Off the Shelf Themes:<\/strong><\/h6>\n\n\n\n<p>Typically pre-designed and come with a certain look &amp; feel\u2014often having a specific industry in mind. Example: There are many \u201cdentist\u201d themes available that have a typical green\/blue design with stock photography supplied.<br><br><strong>Analogies:<\/strong><\/p>\n\n\n\n<ul><li>A \u201cnew build\u201d home in a housing estate, many other people may have one that looks exactly the same, but they are budget-friendly and quicker to build<\/li><li>An off the shelf suit from a retail store<\/li><li>&#8220;\u00e0 la carte&#8221; option at a restaurant<\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Custom or \u201cBespoke\u201d themes:<\/strong><\/h6>\n\n\n\n<p>When branding, functionality, and speed are top of the priorities this is the solution. Handcrafted, designed and coded\u2014a bespoke theme offers the ultimate in flexibility for creating a website that is unique and has the ability to be adapted and fine-tuned to exact requirements.<br><br><strong>Analogies:<\/strong><\/p>\n\n\n\n<ul><li>A home designed by an architect for a specific purpose and future in mind<\/li><li>A tailored suit<\/li><li>Michelin star food made to order<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pros and Cons:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-text-align-center wp-block-heading\"><strong>Off the Shelf Themes:<\/strong><\/h5>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul><li>Budget-friendly<\/li><li>\u201cQuick\u201d to get up and running<\/li><li>Many options available to choose from<\/li><li>Page building systems make it easy for anyone to throw content together (also a con below)<\/li><\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul><li>Potential security issues<\/li><li>Can be slow and impact search engine optimisation<\/li><li>Design often locked to a certain feel<\/li><li>Longevity tends to be impacted as they\u2019re not flexible long term<\/li><li>Packaged with many additional plugins, features &amp; general bloat that may not be used<\/li><li>Often use proprietary page building systems<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-text-align-center wp-block-heading\"><strong>Bespoke themes:<\/strong><\/h5>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul><li>Custom features and systems made to fit exact requirements<\/li><li>Precise branding<\/li><li>Faster and higher potential for search engine optimisation<\/li><li>Flexibility for adding features and changes over time (such as custom booking systems or API integrations).<\/li><\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul><li>Typically longer required to design &amp; develop<\/li><li>Higher initial costs<\/li><li>Adding on new designs\/features or landing pages often requires a web developer<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">In conclusion:<\/h3>\n\n\n\n<p>Off the shelf themes have their place in the world; if it\u2019s just a simple blog or small business page they can be perfectly adequate. However, increasingly a website is a business&#8217;s primary source of marketing and focal point of business activity\u2014and off the shelf themes are increasingly not fit for purpose, especially as Google (et al) are focusing more on user experience and speed.<\/p>\n\n\n\n<p>If you&#8217;re interested in further info, advice or ready to start a new project, <a class=\"btn\" href=\"https:\/\/guwii.com\/contact\/\">contact me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of WordPress websites a \u201ctheme\u201d has a simple enough meaning; pertaining to the look, feel and function of the website. However, the term \u201ctheme\u201d is about as useful as describing both a Ferrari and a Reliant Robin as \u201ccars\u201d. In simple terms, there are 2 main routes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Off The Shelf vs Bespoke Wordpress themes - guwii<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guwii.com\/off-the-shelf-vs-bespoke-wordpress-themes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off The Shelf vs Bespoke Wordpress themes - guwii\" \/>\n<meta property=\"og:description\" content=\"In the world of WordPress websites a \u201ctheme\u201d has a simple enough meaning; pertaining to the look, feel and function of the website. 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