Client Project
Candleston Woods
When Candleston Woods approached with the vision for their brand’s digital presence, the goal was clear: craft a website that…
View projectAI expert & senior developer / South Wales, UK
AI expert who can build — strategy, UX and code.
I’m a South Wales-based AI expert and senior developer helping founders, agencies and teams work out where AI creates real value — then designing and building the websites, tools, automations, sales journeys and workflows that make it useful.
AI strategy. Real-world delivery.
The value is not knowing one tool. It is the judgement across AI, UX, code, sales, GEO, brand and operations — then actually building the thing properly. You get the person thinking it through and the person implementing it.
6
disciplines behind modern digital work — one point of contact.
What I Bring to Every Project
AI & Automation
Smart assistants, workflows and internal tools where they genuinely move the needle
Web & App Dev
React, Node, PHP, WordPress, APIs and the glue between systems
UX & Product Design
Product thinking, sales journeys and interfaces people can actually use
GEO & AI Visibility
Generative engine visibility, schema, content signals and search foundations
Branding
Clear positioning and identity that still feels human and memorable
Hosting & Ops
Secure infrastructure, monitoring, backups and reliable delivery
The new landscape
AI changed how people choose.
Your digital proof has to work harder.
Your site, CRM, content, forms, sales process and internal tools all shape how people find you, trust you and work with you. GEO, answer engines and AI assistants can amplify that — but only if the system underneath is clear, connected and genuinely useful.
Your Systems
Humans
Search engines
Social feeds
AI answers
AI agents
Training data
How people find you today
How AI and answer engines find you next
Digital systems people can use — and machines can understand.
Every build has three jobs at once — make the customer journey clearer, the operations lighter, and the data more useful.
Built for GEO and trust
Clean semantic HTML, schema markup, structured content and sensible data flows so customers, search engines and AI tools can understand what your business actually does.
Integrated where work happens
The useful gains come from connecting the tools your team already uses — CRM, email, forms, documents, dashboards, sales follow-up and internal workflows.
A source worth trusting
First-party expertise, clear positioning, human checks and proper ownership. Useful systems need trust and judgement, not just prompts.
The future isn’t one magic tool — it’s a joined-up digital system that helps people buy, act, learn and get things done. I build that layer without losing the craft underneath.
My Approach
Goals, users, workflow, data and constraints — then a short, calm plan. No jargon, no AI theatre. Just clarity on what we’re building and why.
Strategy, structure, interface, integrations and guardrails — mapped out before build so every decision is deliberate and commercially useful.
Clean, fast, maintainable code with the right APIs, automations and admin experience. No bloat, no mystery plugin stack, no fragile prompt-only hacks.
DNS, email, analytics, documentation, training and ongoing improvements. I don’t disappear after launch — I help the system keep earning its place.
Selected Work
Real projects, live systems and shipped outcomes — from websites and brands to automation, GEO, AI-readiness and technical delivery.
Client Project
Against the Grain
Against the Grain opened their gluten-free coffee shop in Whitchurch, Cardiff, in the summer of 2022. Long before the doors…
View project
Client Project
Woods and Dunes
During 2020 the COVID-19 pandemic hit, Woods and Dunes was created to offer a socially distanced escape from the new…
View projectTestimonials
What Clients Say
Real feedback from real partnerships — no paid reviews, no cherry picking.
Alex offers a great personal service. Of the agencies that we’ve worked with on WordPress web development his has by far been the most competent.
100%
the google pagespeed score we achieved
Alex is amazing to work with — he’s personable and easy to get along with.
80%
Increase in users completing quests
Agencies & Teams: Your AI Expert Technical Partner
Need reliable white-label support without hiring? From South Wales, I work behind the scenes with agencies and in-house teams who need senior full-stack development, automation, UX-aware technical delivery, practical AI implementation, and WordPress / WooCommerce depth — without the overhead.
Your clients never know I exist. You get the credit, I get the work done.
White-label delivery
NDA-ready
Slack/Teams integration
Flexible hours
Retainer or project-based
UK timezone (but flexible)
6+
Agency Partners
Currently working with UK & US agencies
48h
Typical Turnaround
Fast delivery without cutting corners
100%
Confidential
Your clients, your relationship
Practical AI, websites and systems for UK businesses
Start with the business problem: leads going cold, admin eating the week, a website that no longer explains the offer, or an AI idea nobody has turned into a real workflow yet. I’ll help you decide what should be built, then build it properly.
Clear ways to start
Fixed scopeBest first step
AI Opportunity Sprint
A focused review of where AI, automation, GEO and better systems could actually improve the business — including what to ignore, what to automate first, and what the safest build path looks like.
Ask about a sprintWorkflow Automation Build
A repeatable task, content process, CRM step, lead follow-up or internal workflow that should not be manual anymore — mapped, built, documented and handed over so your team owns it.
Map the workflowWebsite, GEO or Internal Tool Build
A proper digital system from strategy to launch: site, landing page, web app, dashboard, client portal, admin tool or AI-ready content layer that humans can use and machines can understand.
Plan the buildMonthly Services
MonthlySite Care Plans
Hands-off maintenance, ongoing dev and systems support — one experienced dev looking after the moving parts personally. Works across WordPress, custom PHP, Node, automations, APIs, or whatever’s under the hood.
- Daily off-site backups
- Platform & dependency updates
- Security & uptime monitoring
- 24-hr response (Mon–Fri)
Cancel anytime · No minimum contract
Start Professional
Live now
73+ automated checks across security, performance, GEO, AI visibility, accessibility and legal compliance — scanned weekly, with fixes prioritised by severity.
- AI-readiness — llms.txt, bot access, citation signals
- Security + uptime — hourly pings, drift detection
- Performance + GEO — Core Web Vitals, schema, indexing
Not sure what you need? Let’s talk — I’ll give you honest advice, even if it’s “you don’t need me right now.”
The Guwii Promise
Calm Delivery.
Useful AI.
Modern digital work still needs the basics done properly: clear scope, secure implementation, ownership, support and judgement. AI only helps when those foundations are solid.
No Surprises
Fixed quotes on projects. If scope changes, we discuss it first. You’ll never get an unexpected invoice.
Always Reachable
Direct communication, not ticket systems. I respond within 24 hours. You talk to the person building the system, not a middleman.
You Own Everything
Code, workflows, documentation, designs and assets belong to you. No lock-in, no hostage situations. Leave anytime with everything.
30-Day Bug Fix
Found an issue with my work? I’ll fix it free for 30 days after launch. No questions, no delays.
100%
on-time project delivery
100%
client satisfaction rate
15+
years delivering on time
Based in South Wales, working with clients worldwide
Want One Person
Who Can Think and Build?
No hard sell, no obligation. Just a straight conversation about your workflow, website, sales process, AI idea, automation or tech stack — and whether I’m the right fit. If I’m not, I’ll tell you.
Usually respond within 24 hours · Free initial consultation · No pressure, ever