About — Alex Wigmore

Fifteen years building the web — now building with AI in the toolkit.

AI expert, senior developer, designer and digital strategist based in South Wales, working directly with founders, studios and established teams around the world. I got here the long way — from tinkering with MySpace layouts as a teenager to shipping websites, internal tools, sales workflows, automations and end-to-end digital systems as a one-person studio.

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Based in
South Wales, UK
Working since
Early 2000s
Discipline
AI · Strategy · Dev · Design
Availability
Open for 2026

The Gap I Saw

After years working in the web industry, and watching businesses struggle with digital projects, I noticed the same pattern repeating: good ideas dying between strategy and implementation. AI has made that gap more obvious. The advantage now is not just knowing the tools — it is knowing what should exist, how people should use it, and how to build it properly.

Small and medium businesses are getting squeezed from both sides: generic advice that never ships, or cheap tools that create more mess than they remove.

Why One Person Works Better

When your strategist can code, your developer understands UX and GEO, your designer understands workflow, and your AI specialist still cares about the actual business outcome — everything gets simpler. Nothing gets lost in translation between specialists. When something breaks on a Tuesday, one person fixes it. Not a ticket queue, not a Slack chain across three agencies.

You work directly with the person doing the work. Every time.

15+
Years Experience

From HTML in 2008 to automation, AI and systems in 2026

100+
Projects Completed

AI strategy, websites, apps, business tools, brands and digital systems

1
Point of Contact

You email me. I answer. Then I actually do the work.

Based in South Wales, UK

Working with businesses across the UK and internationally

What I Actually Build

The end result is usually a better website, a smoother sales process, a clearer admin workflow, or a tool that saves time. AI is a serious advantage when it is applied by someone who also understands design, code and the business context.

AI, Tools & Automation

Workflow automation, internal tools, assistants and integrations backed by 15+ years of development experience, with AI used where it genuinely improves the result.

  • Workflow, sales and CRM automation
  • Custom tools & integrations
  • Chatbots, assistants and knowledge tools
  • AI website intelligence (Scavo) and structured content
  • API integrations (OpenAI, Claude, etc.)

Web & Systems Development

Full-stack development across 15+ years — React, Node, PHP, headless builds, WordPress, WooCommerce and the API glue that connects real business systems.

  • Custom web apps (React, Node, PHP)
  • WordPress / WooCommerce builds
  • API integrations & headless
  • Performance & security
  • End-to-end from design to launch

Strategy & Product Design

Business insight meets clean UI/UX. I dig into your workflow, sales path, analytics and team constraints, then design interfaces and systems people will actually use.

  • Opportunity and workflow mapping
  • Workflow, site & product planning
  • UI/UX, wireframes, prototypes
  • Design that ships, not just pitches
  • Conversion optimisation

Branding

Visual identity and positioning that stay memorable when everyone else starts sounding machine-generated. Not just a logo — a complete brand system.

  • Logo design
  • Brand guidelines
  • Visual identity systems
  • Marketing collateral
  • Brand strategy

GEO, AI Visibility & Marketing

GEO, answer-engine visibility, structured content, marketing strategy and paid ads that convert. I implement my own recommendations — no audits that sit in a drawer.

  • GEO / AI visibility audits
  • AI-readiness, schema & structured content
  • Meta & paid social advertising
  • Analytics & tracking
  • Marketing consultancy

Hosting, Security & Ops

Fast, secure hosting plus general tech support. Servers, CDNs, firewalls, email, domains, backups and monitoring — the boring stuff that has to work.

  • Managed WordPress hosting
  • Server configuration & security
  • Email setup & troubleshooting
  • Domain management
  • Backups & disaster recovery

My Approach

Step 01

Map the Work

Goals, users, workflow, data and constraints — then a short, calm plan. No jargon, no AI theatre. Just clarity on what we’re building and why.

Step 02

Design the System

Strategy, structure, interface, integrations and guardrails — mapped out before build so every decision is deliberate and commercially useful.

Step 03

Build & Integrate

I write clean, fast code and connect the moving parts. Semantic HTML, modular CSS, modern JS, APIs, automations and admin tooling you can actually maintain.

Step 04

Launch, Train & Improve

DNS, email, analytics, documentation, training and ongoing improvements. I don’t disappear after launch — I help the system keep earning its place.

Why Work With Me?

Whether you’re a founder, agency partner, or in-house team, the useful bit is not just that I know the tools. It is that I can turn them into something that works in your actual business.

Direct Communication

You talk directly to the person building your project. No middlemen, no lost context, no games of telephone. Questions get answered fast.

Senior-Level Expertise

15+ years of experience across design, development, automation, AI and strategy. You’re not getting a junior dev or a tool reseller — you’re getting craft backed by real-world delivery.

Full Ownership

One person accountable for the entire project. No “that’s not my department.” If something needs doing, I handle it.

Flexible Engagement

Project-based, retainer, or embedded in your team. I work with agencies, startups, and enterprises. Whatever fits your situation.

What You Can Expect

  • Clear proposals with fixed scopes and honest timelines
  • Regular updates without needing to chase me down
  • Code you actually own (no vendor lock-in)
  • Straight talk about what should be automated, built or left alone

Ready to make your digital workflow smarter?

Whether you need a better sales flow, internal tool, new website, automation, ongoing support, or straight answers about your tech stack — let’s talk.

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