Client project
Against the Grain
I helped Against the Grain get ready to open in Whitchurch, Cardiff, with a name, identity, website and loyalty cards for its gluten-free coffee shop.
The goal
Getting a new coffee shop ready for its first customers
Before opening in Whitchurch, Cardiff, Against the Grain needed a name, an identity and a way to introduce its gluten-free coffee shop to the neighbourhood. The aim was a distinctive, welcoming presence from the first visit online to the first coffee.
Where I came in
I worked on the name, logo, colours, website design and development, then carried the identity into loyalty cards and supporting print work.
The work
What we delivered.
The name came first
I worked on the name and developed the logo and colour direction, including the copper treatment. Those decisions gave the shop a recognisable identity across its opening materials.
From finding the shop to coming back
The custom website introduces the coffee shop and its practical visitor information. Printed loyalty cards carry the same identity into an everyday part of the customer relationship.
A closer look.
Selected project work
The result
What it made possible.
The coffee shop opened with a name, identity, custom website and loyalty cards that felt like parts of the same business, all developed together from the initial idea.
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