Client project
Between the Trees Festival
A long-running partnership with Between the Trees, bringing together the festival’s identity, website, ticketing, campaigns and support throughout the year.

The goal
A festival with its own character
Between the Trees brings music, science, art and nature together in Candleston Woods, South Wales. It needed a presence with the same character as the event, and a straightforward way for visitors to find out more and book.
Across successive festival seasons, my role has grown from identity and website work into an ongoing partnership supporting the event’s creative and practical needs.
Where I came in
I bring together brand, website development, ticketing, campaigns and bespoke tools, with advice and support throughout the year.
The work
What we delivered.
An identity that belongs in the woods
A distinctive identity, including Welsh-language versions, carries the woodland character across the website, print and merchandise.
Helping people plan their visit
The website balances the atmosphere of the festival with clear programme information, ticket options and the details visitors need before booking.
Thinking beyond the online sale
A bespoke box-office tool extends the work beyond the website, designed around the team welcoming visitors to a woodland event.
Supporting the campaign around the event
Campaign artwork, visitor communications and printed materials give each announcement a consistent presence, wherever people encounter the festival.
Someone to keep coming back to
The relationship continues between events, with someone who knows the festival available to help shape plans and carry them through.
A closer look.
Selected project work


The result
What it made possible.
A recognisable festival presence, a joined-up booking experience and practical event tools, backed by continuing support from one person who knows the whole project.
We can’t thank guwii enough. They helped create our branding, website and merchandise, and took the time to understand the ethos behind our festival.
Keep exploring
A little more of the work.

Fables World
Helping Fables World explain its story-led maths approach, welcome families and schools, and make the learning experience easier to find your way around.
Web Design · Development · UX Design
Explore the project
ArtAML
I designed and developed a clearer pricing journey for ArtAML, helping customers compare plans, choose extras and understand their selection before continuing to checkout.
Development · UX Design · E-commerce
Explore the project