Client project

Fables World

Helping Fables World explain its story-led maths approach, welcome families and schools, and make the learning experience easier to find your way around.

Explore the project Visit website

The goal

A playful product with different audiences

Fables World helps children practise maths through stories, characters and daily quests. The goal was to make the existing learning product easier for families and schools to understand, while keeping the experience engaging for children.

The relationship grew from my earlier work with Table Fables. I now support the product’s presentation across its website, learning experience and marketing.

Where I came in

I work on design, development and marketing alongside the existing development team. Fables World’s teaching approach, characters and original learning artwork remain its own.

The work

What we delivered.

Making the offer easier to understand

Clearer website and pricing pages help parents and schools understand the approach, see their options and take the next step.

A clearer experience after joining

Design and development support extends into the learning experience, helping families and schools find their way and get started.

Keeping the personality in the product

The playful worlds and characters stay at the centre. My work brings consistency without losing the personality that makes the product distinctive.

The support around the lessons

Email designs, campaigns and sales materials give the team a consistent way to introduce the product and support its relationship with families.

Taking the learning onto paper

Refreshed worksheet layouts carry the same care into printed learning materials, using the product’s existing artwork.

A closer look.

Selected project work

Fables World logo and product presentation.

Fables World character — Character-led learning assets.

Fables World character variation — Reward and quest-world visual language.

Fables World proof graph — Pitch and sales-support material.

Eleven refreshed Fables World maths worksheet layouts, retaining the existing number characters and learning artwork. — Refreshed worksheet layouts using Fables World’s existing learning artwork.

The result

What it made possible.

A more consistent presentation across the website, learning experience and supporting materials, with ongoing help as Fables World develops its offer for families and schools.