Client project
FitKit Bodycare
I helped FitKit Bodycare with search visibility, website content and product presentation, turning search research into practical improvements for the business.
The goal
Connect the products with the people looking for them
FitKit wanted to reach people looking for post-workout bodycare and make its product offer clearer online. This was focused work within an existing brand, starting with the searches that mattered to its customers.
Where I came in
I researched search opportunities, improved page content and structure, and advised on the website's product and brand presentation.
The work
What we delivered.
Research before recommendations
Search research shaped the changes to page content and product presentation. The aim was to connect the range with the questions potential customers were already asking.
Advice the business could act on
I provided ongoing advice and clear next steps as the business developed its website. The work combined search knowledge with practical help making the changes.
More project material 1 image
The result
What it made possible.
FitKit had search-informed website improvements and practical ongoing advice for presenting its products online.
Alex at guwii has been our main point of contact for this project and he has always been a pleasure to deal with - timely responses, clear instructions and delivered in a friendly manner.
Want more from your online shop?
From finding the right product to checking out, I can help make the experience better for your customers and easier for you.
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