Client project

Scrumbles

I worked with Scrumbles on its online store, beginning with improvements to the existing shopping experience and later designing and building its replacement.

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The goal

Improve what is there, then make room for what is next

Scrumbles is a hypoallergenic cat and dog food brand. The business needed its online store to serve shoppers better, then a more flexible replacement as its product range and subscription offer developed.

Where I came in

I improved the existing online store, then designed and built its replacement, covering product browsing, page speed, search visibility and the buying experience.

The work

What we delivered.

Make the existing store work better

The first phase improved the existing store’s navigation, search presentation and page loading. It addressed the immediate needs of the shop before the later rebuild.

Build the next store around the shopping journey

I designed and built the replacement around browsing, understanding the range and choosing what to buy. Subscription and repeat-purchase options were considered as part of the same customer experience.

More project material 1 image

Scrumbles ecommerce website — WooCommerce storefront and product-led buying journey.

The result

What it made possible.

Scrumbles received improvements to its original store followed by a redesigned online shop, with product presentation and the customer buying journey shaping the work.

Alex from guwii was brilliant to work with and super speedy which is what we needed. He was able to advise on how to improve things and honest about any constraints.

AneishaCo-founder - Scrumbles